Category: Gayle Pohl of Iowa

A breakdown in internal communication is one of the most consistent predictors of cultural erosion inside organizations, and in leadership conversations connected to Gayle Pohl of Iowa, communication is treated as a foundational driver of culture rather than a secondary support function. Research across sectors shows that unclear messaging leads to misalignment, disengagement, and decision paralysis… Continue reading PR as Leadership: How Communication Shapes Organizational Culture 

In a climate defined by skepticism and information overload, Gayle Pohl of Iowa is frequently associated with conversations about how trust is formed, tested, and sustained in modern institutions. Public confidence in organizations has become increasingly fragile, shaped not by single events but by cumulative perception, narrative consistency, and ethical behavior over time.  Reputation today is no… Continue reading The Future of Organizational Reputation in an Era of Distrust

There was a time – not long ago – when brands controlled their own storylines. Messages were scripted carefully, delivered slowly, and managed through predictable channels. Today, those rules belong in a museum. Public expectations have shifted so dramatically that any brand still communicating with a twentieth-century playbook is essentially stepping onto a digital stage… Continue reading How Social Media Has Completely Reshaped Public Expectations of Brands

There’s a noticeable shift happening in public communications – one that isn’t driven by algorithms, platforms, or trends, but by people. You can sense it everywhere: audiences have become far more attentive to context, history, and the nuances behind a message. A single campaign can go from admired to criticized within hours, not because the… Continue reading The Rising Importance of Cultural Sensitivity in Public Communications

In today’s fast-moving digital landscape, where attention is fleeting and misinformation spreads faster than truth, credibility has become one of the most valuable currencies a leader can possess.

In every era of disruption, whether economic, social, or technological, the organizations that endure are those that communicate with clarity and credibility.

As AI-generated content and deepfakes become more sophisticated, the ethical responsibilities of PR professionals will expand.