Category: Gayle M Pohl

There has never been a quiet moment in public relations, but the pace of change today demands a different kind of readiness – one rooted in clarity, strategic foresight, and the ability to translate complexity into communication that feels grounded, responsible, and purposeful. Anyone teaching, mentoring, or shaping aspiring communicators is working with students who… Continue reading Preparing the Next Generation of PR Professionals for a Rapidly Evolving Industry

Public relations has always been a field defined by adaptability – an industry that survives by reading the room before anyone else realizes the room has changed. Today, that pace has accelerated into something far more demanding. AI isn’t “influencing” PR; it is actively rewriting how influence works. And professionals who want a sustainable future… Continue reading The Future of PR Strategy in an AI-Driven Media Environment

hen messaging aligns with values and actions, it creates cohesion from within and credibility from without.

When listening becomes leadership, influence takes on a new form: it flows not from authority, but from understanding.

In a world where trust is fragile and accountability is public, brands that communicate with purpose will stand apart.